If you have been engaged in the work of public relations, marketing or other “persuasive arts” in recent years, you undoubtedly have noticed a renewed interest in the strategic use of business storytelling and persuasive narratives. As a result of this “Story Renaissance,” there is no shortage of genuinely useful information available on the subject…
For The Original “Policy Wonk,” A Homespun Personal Brand 2011 marks what would have been the 100th birthday of a classic communicator: Senator Hubert Horatio Humphrey (HHH). In observance of that date, the New York Times Opinion Pages featured a Rick Perlstein essay (“America’s Forgotten Liberal“) that caused me to reflect on the senator’s extraordinary personal brand…
Good ideas — even terrific ideas — often fail to get adopted when an advocate lacks the verbal communication skills to make persuasive presentations. As every public speaker knows, no two presentations are exactly alike — but for the most part, the reasons a verbal communication fails to persuade are both predictable and preventable. That’s the…
“Every day, people search for your name on the Internet, and all too often trust the ‘Google Truth’ — the collection of search results selected by a computer for their popularity rather than their veracity — to decide whether to do business with you, or even just associate with you.”
Unfortunately, there’s the truth…and then there’s the “Google Truth” — as online information can be notoriously inaccurate or incomplete. So what’s a prudent approach to effectively manage an online reputation?
Good For Business” (GFB) is a thoughtful overview of the sea change in the operating environment for corporate brands.
What are those things you are afraid to tell – even to yourself? What are your prejudices? More importantly — what impact do these biases have on your behaviors as a friend, a family member, a professional, and a citizen? And to what degree are you really aware of the role of prejudice in your life?
In essence, “Advance Recovery” embraces the idea that “resilient” social systems can be engineered in order to minimize the losses in “social welfare” (humanitarian, economic, etc.) that typically result from a crisis situation. Advance Recovery…is the practice of “thinking carefully in advance about how to accelerate recovery after the fact.”
Despite the clear evidence that sustainability issues will be crucial to the long-term success of organizations, many managers still take a haphazard approach to sustainability strategy and initiatives. The reason? Because they view sustainability issues as fundamentally different from other organizational challenges they have faced. That’s a mistake, say authors Dan Esty and David Lubin, who frame the sustainability issue as a “megatrend” not unlike other game-changing developments in business and society — and suggest that these similarities provide predictable patterns and lessons for successfully coping with sweeping change.
In “Power And Love,” scenario-planner Adam Kahane described how the climate change conflict seemed to organize around two broadly opposing camps: The “Power” archetype and the “Love” archetype.
Welcome... I'm Gregory Peterson, a Boston PR consultant with expertise in public affairs, thought leadership, reputation management, marketing communications, and social media. My company is Archetype Communications, a Boston public relations firm that helps clients tell their stories, manage their reputations and build online thought leadership. In previous lives, I was Project Director at TED Conferences, head of Public Affairs at Biogen, and Director of Communications in a Governor’s Office. A graduate of the Harvard Kennedy School, I have served as a Trusted Advisor and “Thinking Partner” for leaders in a variety of fields.Gregory Peterson Background »
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